To introduce to the society the best quality products, techniques and services ensuring high standard of living in a healthy environment.

To retain the uniqueness in building the society improving and helping to realize dreams of the citizens.

To be recognized as a leading provider of specialized services and products across the Kingdom of Saudi Arabia & other GCC countries by strategically partnering with world class companies with best practices of industry.


To be the leader in the region in the entire spectrum of services that we offer, helping our society to advance and become a true "next generation" community.


 Strategic partnership with world class companies
 Technology transfer on products and services
 Strong and experienced leadership
 Multi-national workforce